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This web page had the following on the homepage, "Thank you for visiting our website." Our analyzers saw that the web site said " We provide free estimates with no obligation." The Website also said " We specialise in Victorian and older buildings, we have over 20 years experience in structural repairs using stainless steel and traditional techniques and conservation approved materials such as lime and horse hair to create an authentic period finish. Our work has been featured in. Trusted Traders Association approached Cross Builders following the success of the property programme on Channel 4 ." The website's header had oak frame repairs kent as the most important optimized keyword. It is followed by extensions kent, repairs to listed buildings kent, and sash window restoration kent which isn't as highly ranked as oak frame repairs kent. The next words cross-builders.co.uk uses is structural repairs kent.